In the end of October in major cities suddenly there are many events, especially in shopping malls and other crowded spots such as cafes and restaurants include a Halloween theme. Costume contest, dinner packages, prizes, live music and games are some of the events made welcome celebrations. Malls and supermarkets suddenly decorated with ornaments portray [...]
Many big brands succeed because of their success in building trust between the hearts of their consumers. They brand their products with great content, also branding them with character. There’s something that brands give to their customers which adds value in the relationship between the brand and the customers. Here are 10 secrets found behind the success of the brand to build consumer trust.
1. Personal Touches
One example of a successful brand in doing personalization is Amazon. Amazon is known as a savvy shopping site in customizing customer needs. Any registered customers on Amazon will be treated in accordance with the needs and character. Measures provide specific product recommendations to customers with specific needs by Amazon. With personalization and customization, customers are treated well and intimate. And this strategy has been able to encourage the purchase. The future of the web business is personalization.
2. Sell Happiness
Coca-Cola became known brand good at “selling” joy in life. Coca cola ads are showing sportsmanship, cheerfulness, freshness, and so on. Call it the theme of “Ice-Cold Sunshine, the Pause that refreshes, Life Tastes Good,” and so forth. Everything they do is always based on the idea of how to conduct a campaign to build and create happiness.
3. Fulfill Promise to Consumers
The FedEx key to success is trustworthy. The belief here is no the logistics company is able to fulfill its promises to consumers better than FedEx. Shipping with punctuality, safety goods, and services between satisfying a promise must be fulfilled by the company. Faith is important to remember the customer is not just numbers, but people who can collect promise.
4. Keep Elegant and Fun
Apple is the best example in this regard. From the retail side, Apple is known for its cool and empathetic service. Apple is recruiting people who have high empathy can cooperate and build transparency in front of customers. Apple always brings retail concept to “show” and not just “say” (tell). That is the philosophy of the brand retail from those made by Steve Jobs.
5. Give Consumer Experience
Maybe you have forgotten Target as a retail brand discount. But, the experience about how they “sell” will not be forgotten. Target is known as a champion of retail experience in a touch of any products, services, and stores. Target makes a real effort to provide a pleasant experience for shoppers. Meanwhile, it also provides the quality and price of products that lure.
In the midst of fast-paced world changing, world-class car manufacturer Ford continues to rely on a consistent branding process. Many people admire Ford for their consistency, both in brand strategy, product strategy, and marketing execution. Ford also continues to listen and do what the needs of the customers.
7. Aspirational message
On its website, Nike declared his mission to bring inspiration and innovation to every athlete in the world. “When you have a body you are an athlete” the message said Nike. Nike is one of the brands with strengths message. Motivational message is quite an emotional impact on users. Nike always focuses on the customers with Very strong empowerment message; including the Just Do It’s phenomenal.
8. Build consumers’ Connections
Consumers have a need to connect with other consumers. The need for interaction is captured by Starbucks. Starbucks seeks to meet the need for interaction. For example, Starbucks gives free Internet network at each outlet. Starbucks also build bigger outlets to meet the need of meeting, discussion, and networking among its customers. Go to Starbucks. And there business going and people are sharing. Everything in there is the matter of connections, discovery, inspiration, and creativity.
9. Unique Service
This unique service will be a special attraction for consumers. Southwest Airlines, for example, has a unique service during flight to create a consumer experience. Southwest became the brand in the independent aviation industry which is breaking the stiff norms in the industry.
10. Focus on Consumers needs
Focus on the consumer is the key to be one of the service factors and your product will be strong. Nordstrom is quite diligent in doing it. In a survey, Nordstrom occupies the top position as a company that cares about its customers. With 230 stores, Nordstrom actively perform alluring services.